Today we're focusing on things that you can do to improve your email signature to better market your organization.
- Set up your email signature so that it has everything you need to include, including your "signature" -- this could just be your name or could include "Cordially,
[Your name] "
- Use simple block letter fonts such as Ariel or Times Roman for your emails, but especially your email signatures. Non-native speakers (and even native speakers) of the writer's language may have difficulty deciphering highly stylized fonts. (Thanks to Nancy Leonard for this suggestion!)
- Include links to you major social media sites such as a personal or corporate Facebook page, YouTube or other video channel. Make sure that you include those crucial 7 characters that help people find your information!
- Include your Twitter information. Don't use the @ address (@rmsylte) because some people may not know what that designates. Instead, include the entire URL to your Twitter web page (http://twitter.com/ManitouHeights) so that people can see your Twitterstream and immediately follow you. (Thanks to Jessie Voights for this suggestion!)
- If you use Skype, consider including your business/professional business handle.
- Consider using different signature files for different audiences. Most email programs now offer the option to create multiple email signatures and the ability to decide which to append. We do not need, nor do we all wish, to to share *all* information about in every single exchange. An email address and/or website URL are sufficient in many cases. An example of a simplified email signature would be:
Ruth Sylte * moc.etlysmrnull@etlySMR * http://ManitouHeights.com
(Thanks to Mike Reddin for this suggestion!)
- Does your institution or company require a statement of privacy or email use at the end of your signature? If so, include this at the end of your signature file.
Here's how I do it:
(Ms.) Ruth Marie Sylte
Manitou Heights Group Inc
PO Box 810
Northfield, Minnesota 55057-0810 USA
This message is intended only for the addressee and may contain information that is confidential or privileged. Unauthorized use is strictly prohibited and may be unlawful.
Good luck with that Global Tuneup™! Let me know if you have other suggestions!